Commercial Disclosure

How PetMetric makes money

Commercial relationships should be understandable before you click or buy. Here is what may generate revenue, what does not, and the boundaries protecting our editorial work.

We may earn from eligible purchases. We do not sell rankings.

Affiliate revenue can support PetMetric when a reader chooses to use an eligible link. It does not buy inclusion, position, a score, a verdict, or the removal of a supported criticism.

You follow an eligible linkThe retailer handles your purchasePetMetric may receive a commission

What currently applies to PetMetric.

These summaries are intentionally direct. The detailed policy below explains how each relationship is handled.

May earn revenue

Affiliate links

When a reader follows an eligible retailer link and completes a purchase, PetMetric may receive a commission. The reader does not pay PetMetric an additional fee.

Not currently published

Sponsored editorial

We do not currently publish sponsored reviews, comparisons, Best Picks, buying guides, or troubleshooting articles.

Not currently used

Display advertising

We do not currently run banner or programmatic display advertising. This page will be updated before that changes.

May be accepted for evaluation

Product samples

A manufacturer may provide or loan a unit. The relationship and testing scope must be disclosed on the relevant page.

The details behind the disclosure.

We use plain language here so the practical effect of each relationship is clear to readers, brands, and retailers.

01

How affiliate links work

Some “Check price,” retailer, and product links use affiliate tracking. If you click one and make a qualifying purchase, the retailer may pay PetMetric a commission. Eligibility, attribution windows, and rates are set by the retailer or network and may change.

An affiliate relationship does not increase the price charged by PetMetric. The retailer controls price, tax, shipping, stock, seller selection, returns, warranties, and the final transaction. Always verify those details at checkout.

A link can be monetized without changing the editorial conclusion. We may also use ordinary, non-affiliate links when they are clearer or when no commercial program exists.

Editorial boundary: Affiliate eligibility and commission rate do not determine which products we cover, how they are ordered, the score they receive, or the verdict we publish.
02

Where disclosures appear

This page explains our overall policy. Commercial pages should also include a plain-language disclosure close to purchase links so readers do not need to search the footer for context.

Individual pages may identify a retailer relationship, the source of a product sample, or another fact specific to that article. Link styling or a button label alone is not intended to substitute for disclosure.

External retailer links should be treated as destinations operated by third parties. Their content, privacy practices, availability, and terms can change after our last check.

03

Sponsored content and brand influence

PetMetric does not currently publish sponsored content. If that changes, paid material will be labeled “Sponsored” prominently at the beginning of the page and kept distinct from independent reviews, comparisons, rankings, scores, and verdicts.

Brands may provide factual corrections, manuals, or clarification. They may not purchase a higher score, choose competitors, approve our conclusion, suppress a supported limitation, or require positive language as a condition of coverage.

We may give a manufacturer a reasonable opportunity to answer a technical question. Their answer is treated as a company statement unless independently verified.

Editorial boundary: Advertising or sponsorship, if introduced, will not be presented as independent editorial research.
04

Samples, loans, discounts, and access

When a product is supplied, loaned, discounted, or made available through special access, the relevant page should say so. We also describe whether the work was hands-on and the important limits of the evaluation.

A sample does not guarantee coverage or a positive outcome. PetMetric does not accept a product in exchange for a promised recommendation, minimum score, favorable comparison, or advance approval.

How a unit is returned, retained for long-term checking, or otherwise handled depends on the arrangement. The editorial conclusion remains ours.

05

Pricing, availability, and retailer responsibility

Prices and availability are snapshots, not guarantees. Retailer pages can change by region, delivery address, seller, membership status, coupon, tax, shipping, product variant, or time of day.

PetMetric is not the seller and does not process orders, payments, shipping, returns, warranty claims, or subscription cancellations. Questions about a transaction should be directed to the retailer, manufacturer, or service provider.

Before purchasing, confirm the exact model or generation, included accessories, voltage, cellular region, subscription requirement, seller, return window, and warranty coverage.

06

Compliance and policy updates

Our goal is clear and conspicuous disclosure consistent with applicable endorsement guidance, including the U.S. Federal Trade Commission Endorsement Guides. A legal standard is the floor; the practical test is whether a reasonable reader can understand the relationship before acting on a link.

Commercial programs and our business model can change. When they do, we update this page and adjust page-level notices where necessary. The current policy applies to PetMetric editorial content unless a page states a more specific relationship.

Common questions about commercial relationships.

If a relationship on a particular page is still unclear, send us the URL and your question.

Does PetMetric earn money from every retailer link?

No. Some links may be ordinary references, some merchants may not offer an affiliate program, and not every click or purchase qualifies for a commission.

Can a brand pay to be included in Best Picks?

No. Inclusion and ordering are editorial decisions. If paid placements are ever introduced elsewhere, they will be clearly labeled and will not be part of Best Picks or our scoring.

Do free products automatically receive a review?

No. A sample does not guarantee publication, and it does not guarantee a positive result. Any evaluation must disclose the source of the unit and its scope.

Why link to retailers at all?

Retailer links help readers verify the current listing and complete a purchase if they choose. They can also fund the publication, but the editorial decision is made independently of that revenue opportunity.

Questions about a link, sample, or partnership?

Contact PetMetric and include the page URL. If a disclosure is missing or unclear, we want to fix it.

Contact us